Photo Video
Lintao Zhang/Getty Images News
Hide Caption

Social media iPhone hoax: iOS 7 makes your Apple phone waterproof?

a a a a
Share this story

COVINGTON, Ky. -- Is your new iPhone waterproof now that you've upgraded to iOS 7?

That's the question some Apple fans were asking themselves after a new Web advert claimed the operating system update made their smartphone nearly invulnerable to water.

The ad reads, “Update to iOS 7 and become waterproof.” It claims the OS upgrade included a "smart-switch" update that automatically protected the iPhone's "delicate circuitry ... it will shut off the phone's power supply and corresponding components to prevent any damage," according to an article on TheGuardian.com.

While the ad is sophisticated, it is also a hoax. It's a hoax that has been spammed across various social media platforms including Facebook and Twitter to millions of people.

And while some people may have been tech savvy enough to see through the ruse, not everyone was. 

Samuel Gibbs, the author of TheGuardian.com report, found that several people attempted to test out the accuracy of the ad and were met with disappointing results.

"Fooled by the fake advert, which included the statement 'waterproofing covered by Apple's warranty policy,' some users reportedly upgraded their iPhones with iOS 7 and dunked them in water to test the new feature – only to discover they had just destroyed their expensive smartphones," he wrote.

9 On Your Side reporter Tony Mirones spoke with a few Tri-State residents about their reaction to the ad. You can see his report in the media player above.

The iOS 7 update – which does not make devices waterproof – was released Sept. 18. It is estimated to have been downlaoded 100 million times within 12 hours of release.

According to a report in the Los Angeles Times, Apple confirmed on the Monday following the launch that iOS 7 had been downloaded onto 200 million iOS devices. And other third parties reported that the adoption had pushed past 50 percent of all iOS devices, a far faster clip than previous updates.

Did you see ad? What did you think when you saw it?

Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

More Technology News
Joss Whedon to release new movie as download
Joss Whedon to release new movie as download

Joss Whedon is releasing a film he wrote as a $5 digital download, bypassing the normal channels of independent film distribution.

REPLAY: SpaceX rocket blasts off from Cape
REPLAY: SpaceX rocket blasts off from Cape

A SpaceX commercial rocket blasted off from Cape Canaveral on schedule Friday afternoon and is heading to the International Space Station.

5 features Amazon smartphone might offer
5 features Amazon smartphone might offer

Rumors of an Amazon smartphone reached a fever pitch this week, with several tech blogs speculating that the device could be due out this year.

An airline oops tops digital week in review
An airline oops tops digital week in review

Each week, we recap the stories and trends that made headlines in the digital world. Read on to see what you missed.

NASA's moon-orbiting robot crashes down
NASA's moon-orbiting robot crashes down

NASA's robotic moon explorer, LADEE, is no more. Flight controllers confirmed early Friday that the moon-orbiting spacecraft crashed into…

Tiny power plants hold promise for nuclear power
Tiny power plants hold promise for nuclear power

Small underground nuclear power plants that could be cheaper to build than their behemoth counterparts may herald the future for an energy…

‘Liking' a brand on Facebook means you can't sue
‘Liking' a brand on Facebook means you can't sue

If you click ‘Like’ on your favorite brands or companies on Facebook, you could be signing up for more than you bargained for.

Facebook to launch new location-sharing feature
Facebook to launch new location-sharing feature

Facebook users in the U.S. will soon be able to see which of their friends are in close proximity using a new feature the company is…

Bust a move! Local teen dances to end bullying
Bust a move! Local teen dances to end bullying

He takes the stage to spread his anti-bullying message. Who is Jeff Bullis? Meet the 19-year-old West Chester, Oh. teen who is using his…

Hacker attack? NKU Cyber Defense Team can help
Hacker attack? NKU Cyber Defense Team can help

The students bested teams from nine states--including the University of Louisville--in a recent competition. Organizers described the cyber…