COVINGTON, Ky. -- Is your new iPhone waterproof now that you've upgraded to iOS 7?
That's the question some Apple fans were asking themselves after a new Web advert claimed the operating system update made their smartphone nearly invulnerable to water.
The ad reads, “Update to iOS 7 and become waterproof.” It claims the OS upgrade included a "smart-switch" update that automatically protected the iPhone's "delicate circuitry ... it will shut off the phone's power supply and corresponding components to prevent any damage," according to an article on TheGuardian.com.
While the ad is sophisticated, it is also a hoax. It's a hoax that has been spammed across various social media platforms including Facebook and Twitter to millions of people.
And while some people may have been tech savvy enough to see through the ruse, not everyone was.
Samuel Gibbs, the author of TheGuardian.com report, found that several people attempted to test out the accuracy of the ad and were met with disappointing results.
"Fooled by the fake advert, which included the statement 'waterproofing covered by Apple's warranty policy,' some users reportedly upgraded their iPhones with iOS 7 and dunked them in water to test the new feature – only to discover they had just destroyed their expensive smartphones," he wrote.
9 On Your Side reporter Tony Mirones spoke with a few Tri-State residents about their reaction to the ad. You can see his report in the media player above.
The iOS 7 update – which does not make devices waterproof – was released Sept. 18. It is estimated to have been downlaoded 100 million times within 12 hours of release.
According to a report in the Los Angeles Times, Apple confirmed on the Monday following the launch that iOS 7 had been downloaded onto 200 million iOS devices. And other third parties reported that the adoption had pushed past 50 percent of all iOS devices, a far faster clip than previous updates.
Did you see ad? What did you think when you saw it?
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