- Partly cloudy
Friday marked the 30th anniversary of the iconic introduction of Apple's Macintosh computer.
The Macintosh 128K computer was introduced in a historic 60-second Super Bowl XVIII commercial in 1984, which was named one of the "greatest TV ads of all time."
The commercial struck many as odd. Hundreds of identical, mindless humans stomp in a line, gathering in a cold and desolate room. They sit still and in awe, gazing up at a massive image of a man with glasses saying "We are one people."
A blonde woman in short-shorts and a sledgehammer comes running into the auditorium, chased by guards wearing masks. She whirls around the sledgehammer, with a cassette player tucked into her shorts and headphones in her ears (perhaps the first introduction to the iPod?). As the man on the screen says in a sinister tone, "We shall prevail," the sledgehammer smashes the screen and a bright, white light blinds all in the room.
The tagline of the commercial was "On January 24, Apple will introduce Macintosh. And you’ll see why 1984 won’t be like ’1984.'"
This wasn't the first product for the company. A few computer models were introduced before the Mac -- but this would be the brand that launched Apple's success. The Apple III was introduced in 1980 as a business computer to compete with IBM. Apple Lisa, the first personal computer with a graphical user-face, was released the year before the Mac.
Apple Co-Founder and CEO Steve Jobs was pushed out of the Lisa team in 1982 after allegedly fighting with co-workers. He was placed on the Mac team instead, according to DailyTech. Jobs pitched the 1984 commercial idea to Apple's board of directors who were concerned with what stockholders would say.
Jobs was one of the only, at first, who loved the ad.
Since then, Apple has skyrocketed into a multi-billion dollar company. Here's to you, Apple. Happy birthday!
Copyright 2014 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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