Study: Mac users are more fashionable than PC users
EndPlay Staff Reports
3:03 PM, Mar 5, 2012
If you're a Mac user, you may be ready to walk a fashion runway or be featured in the glossies of a fashion magazine researchers have discovered.
Bundle.com, a website that uses the data of people's credit card purchases to track spending habits, among other things, found that those who owned a Mac were more likely to own a pair of Jimmy Choos than a pair of shoes from Converse.
By examining over 700,000 transactions of Mac and PC owners, Bundle.com reported that although PC users may check out the racks at stores like Bloomingdales, Mac users would actually purchase something at the high-end department store.
They broke down data further by taking 395,000 Mac users who spent over $800 at an Apple store and 369,000 PC users who made a purchase of over $300 from a PC dealer. Bundle.com then looked at the frequency and popularity of what stores each spender purchased from.
PC owners are thriftier and look for a bargain, much like their computer (Macs are known for being significantly more expensive). These economical spenders can be found purchasing items at stores like Old Navy and Aeropostale.
When Mac users wanted to find a bargain, they would make purchases at the Coach Outlet or Last Call by Neiman Marcus.
The findings make sense when related to income, too.
Of the anonymous users that were surveyed, 40 percent of Mac users earned more than $100,000 a year, while only 29 percent of PC users made a six-figure salary or more.
The Huffington Post also pointed out that Apple users tend to be younger and perhaps that's the reason the data shows spending habits at trendier and more expensive store compared to the older skewed PC owners.
Whether you type on a Mac or a PC, check out the data below to see if you follow the findings of Bundle's: