SAN FRANCISCO - OCTOBER 29: Microsoft CEO Steve Ballmer unveils the new Windows Phone 8. The Windows Phone 8 marks the Seattle-based company's latest update from its two-year-old Windows Phone 7 platform as the company looks to compete in the increasingly dense smartphone segment dominated by rivals Apple and Google. Stephen Lam/Getty Images
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Microsoft: Windows Phone to catch up in apps

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NEW YORK (AP) -- Microsoft is going all out to position the new version of its Windows Phone software as an alternative with broad support from smartphone makers, cellphone carriers and app developers as it heads into the holiday season.

"People all over the world are about to fall in love with Windows Phones," said Microsoft CEO Steve Ballmer at the Windows Phone 8 launch event in San Francisco Monday.

Windows Phone 8 is the successor to Windows Phone 7, which launched two years ago. It has had little traction in the competition against the iPhone and smartphones running Google's Android.

The new software will run on more powerful phones, and Microsoft says it will catch up in terms of providing third-party applications, or apps, for the system. New apps include radio service Pandora.

Copyright Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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