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The 24-hour online fundraising blitz "Kentucky Gives Day" raked in more than $300,000 for charities around the state.
The fundraiser started at midnight Wednesday and ran through 11:59 p.m. Donors logged onto kygives.org and gave to 301 groups, including many in Northern Kentucky.
Going into the first-ever Kentucky Gives Day, one organizer said the goal was simply to raise money--any amount of money.
"We are absolutely thrilled with the way Kentuckians responded to this day," said Danielle Clore, executive director of Kentucky Nonprofit Network Inc. "We didn't know exactly what to expect. But we were overwhelmed with the generosity that Kentuckians showed today. We felt this was a great start to an effort that we hope will continue for years to come."
Organized by the Kentucky Nonprofit Network allowed potential donors to search for groups by name, zip code or category.
Clore said her organization decided to try the 24-hour online giving blitz after seeing examples in other states.
"Everybody has really embraced the idea," Clore said. "Charities are looking for more cost-effective ways to connect with donors."
Clore said most charities in Kentucky have not seen "much traffic" when it comes to donors choosing to give online. She hopes the online initiative will change that.
"Charities will have connected with folks who have a willingness to give online," Clore explained. "They'll get email addresses."
Clore said the online giving effort will not replace other fundraising methods.
"I don't think any one tool is the savior that allows organizations to raise all the money they need. This is one way."
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