Kentuckians flock to online health benefit exchange site

FRANKFORT, Ky. – Kentuckians searching for health care have started nearly 11,000 applications for insurance through the state's online health benefit exchange, since it launched at midnight Tuesday.

As of 4 p.m. Wednesday, nearly 110,000 visitors had viewed more than 1.6 million web pages on 

Wednesday’s operations appeared to be smooth for the majority of users, with no interruptions in service, according to the office of Kentucky Gov. Steve Beshear.

Officials from Beshear's office said the the website allows Kentuckians a direct way to "affordable, reliable" health care.

Kentuckians in all 120 counties can visit to comparison shop for health insurance products. Kynect is expected to help uninsured residents get coverage through private insurance plans or Medicaid, as well as the Kentucky Children’s Health Insurance Program (KCHIP).

During the six-month open enrollment period, Kentuckians will be able to compare and select health insurance plans and discover if they qualify for programs like Medicaid by using the kynect website, calling the toll-free contact center, filling out a mail-in application or by visiting a kynector or insurance agent in their community.

The governor's office provided the following statistics statistics that reflect activity on kynect as of 4 p.m. Wednesday:

  • 109,806 unique visitors to; viewing 1,615,507 web pages.
  • 97,686 people conducted pre-screenings to determine qualifications for subsidies, discounts or programs like Medicaid.
  • 10,766 applications for health care coverage have been started; 6,909 are completed.
  • 2,989 individuals and/or families are enrolled in new affordable health care coverage.
  • 102 small businesses have started applications for health insurance for employees.
  • 15,239 calls managed by kynect contact center at 1-855-4kynect (1-855-459-6328).

Four out of five Kentuckians who use kynect are expected to qualify for financial assistance to help cover a portion of their healthcare costs, according to officials from Beshear's office.

Kentuckians who sign up before Dec. 15 will start coverage on Jan. 1. Open enrollment is available through March 31, 2014. 

Individuals and small business owners can also call the kynect contact center for assistance at 1-855-4kynect (1-855-459-6328).

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