Leukemia is the most common cancer in children and teens. It accounts for almost 1 out of 3 of cancers in children. Even so, childhood leukemia is a rare disease. (File photo)
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Now in it's second year, Bob Evans' Facebook campaign, "Make a Face at Cancer," partners with CureSearch for Children's Cancer to fight childhood cancer. (Photo from the Bob Evans Facebook page).
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Bob Evans 'Make a Face at Cancer' campaign fights childhood cancer on Facebook

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CINCINNATI - “They don’t have to do this, but this shows how they support their employees and family and give back to the community.” -- Bill Meredith, father

Bob Evans is joining in the fight against cancer with the “Make a Face at Cancer” campaign, and Senior Business Development Manager Bill Meredith couldn’t be more grateful for the support his employers have shown his family.

It all started when Meredith’s son Zach (now 10) was diagnosed with acute lymphblastic leukemia in June of 2011 at the age of seven. Meredith reached out to his employer for support.

“As parents, we needed to do everything we could. We wanted to get the word out to support this organization,” Meredith said. “I reached out to Bob Evans and asked if they could do anything, and they stepped up.”

To show its commitment to a member of the Bob Evans family, the Ohio-based restaurant chain sprung into action on Facebook. In 2012, with the help of Facebook fans, Bob Evans raised $10,000 for cancer research. This year, the company is looking to repeat.

How to help

All Facebook users have to do is “like” the Bob Evans Facebook page and upload a picture of themselves making a face at cancer (selfie fans, rejoice!). Bob Evans will donate $1 for each new “like” they receive (up to $10,000) to CureSearch for Children’s Cancer in support of Zach. CureSearch is an organization dedicated to research for childhood cancer, supporting nearly 170 hospitals nationwide.

“Bob Evans does a lot for the community. If you think about Bob Evans, we are a family company; so why not give back to the families in some way? They’ve done a lot for CureSearch,” Meredith said.

Meredith and his family couldn’t be more grateful for the support they’ve seen from Bob Evans and the "Make a Face at Cancer" campaign. He said he’d one day love to see the kind of support in fighting childhood cancer that organizations like the NFL show for breast cancer.

“With kids, it’s hard for them to go out and raise money. We are the voice of our children, if it’s something we can do or Bob Evans can do to raise money and fight this, that’s great.”

Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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