CHICAGO, IL - NOVEMBER 15: Hostess Brands products are shown on November 15, 2012 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)
Hide Caption

Hostess Twinkie's push for shelf life immortality

a a a a
Share this story

NEW YORK - Twinkies don't last forever, but they'll have more staying power than most people remember when they return to shelves next week.

Hostess Brands LLC says spongy yellow cakes will have a shelf life of 45 days when they start hitting stores again July 15. That's nearly three weeks longer than the 26 days their previous owner had stated as the shelf life for Twinkies.

A Hostess representative says the change was made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year. But the old company went out of business and stopped production just weeks after that, meaning the Twinkies most people are familiar with had the shorter lifespan.

Hostess declined to say what changes were made.

Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!