Does a newborn need an iPad? Fisher-Price thinks so.
The Newborn-to-Toddler Apptivity Seat from Fisher Price is a bouncy seat with all the traditional elements: Dangling toys, pillows and...apps?
The biggest, boldest feature of the new seat is the option to insert your iPad.
The Fisher-Price website reads, "If you insert and lock your iPad into the mirror's case, the visual display provides another way to stimulate and engage baby while protecting your device from baby's sticky fingers."
But is this healthy for babies?
The American Academy of Pediatrics (AAP) recommends that screens be avoided for children under the age of two.
In fact, the AAP says parents should maintain "screen-free" zones within the home where children have no access to phones, computers, tablets and TVs.
"A child's brain develops rapidly during these first years, and young children learn best by interacting with people, not screens," their website reads.
Some think this will be an easy way for lackadaisical parents to "play" with their child.
"I can see how it would just be so easy for overtired parents or lazy caregivers to abuse it, plopping child in seat and plugging in a video and hypnotizing baby for hours at a time," Jennie Chambers, a mom of a two-and-a-half-year-old girl, told ABC News.
While others think this concept can help expand the child's learning capabilities.
Kathleen Alfano, senior director of child research at Fisher-Price, told ABC the iPad capability was created for times when parents wanted to use it as another way to stimulate and engage their baby.
"We strive to provide thoughtful features and solutions for parents that we've identified through researching their needs," said Alfano.
Despite the arguments, the health concerns still stand.
"I think parents need to be really careful here," said Dr. Richard Besser, ABC News chief medical editor and pediatrician.
"A child's brain is going through incredible development and change during those early years. The best thing for a child is extensive interaction with people -- hearing voices, seeing faces, physically touching toys. I worry that screens will replace these important human interactions," Besser said.
Fisher-Price also makes a Laugh & Learn Apptivity Creation Center which is a "sturdy case with clear film to protect your iPad device from dribbles and drools as baby plays."
The Newborn-to-Toddler seat retails for $80, and of course notes that the iPad device is not included.