CINCINNATI - Stores like Macy's and Toys R Us are doing everything they can to get last minute shoppers to come through their doors.
Matt Burge came to the Toys R Us in Kenwood from South Lebanon just to take advantage of the early shopping hours being offered.
"If they were open 2-5 in the afternoon, I wouldn't have come. So the fact that they're open in the off hours makes life a lot easier on me," said Burge.
Toys R Us is staying open for 88 hours and won't shut its doors until 10 p.m. on Christmas Eve.
Macy's is also doing a marathon weekend. It opened its doors Friday at 7 a.m. and will not close until midnight on Sunday.
Stephanie Kennedy from Cheviot walked through the Kenwood Towne Centre Macy's at 5:30 a.m. Saturday to take care of some last minute gift needs.
"I'm very excited. It's very peaceful to be able to come in and get whatever you need and know that you don't have a bunch of people pushing you out of the way to get their last minute shopping done as well," said Kennedy.
One thing you shouldn't expect during these marathon sales, at least not at 5:30 in the morning, is the crazy Black Friday style rushes we've seen in years past.
Julia Williams from Westwood knows what it's like to fight your way through not only a crowd, but a busy parking lot.
"It was just madness! So I wanted to make sure, when I found out they were going to be open 24 hours, that I got in here early today," said Kennedy.
Store managers we spoke with say the marathon weekends are here to stay. So for next year, even if you are a last minute shopper, you should be able to search for gifts in peace, even if you have to wake up in the middle of the night to do so.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.