State yanks website promoting 'roadkill bingo' as reason to visit Kentucky
2:26 PM, Feb 29, 2012
2:28 PM, Feb 29, 2012
FRANKFORT, Ky. - A website that promoted Kentucky to British tourists as a place to play "roadkill bingo" while visiting horse farms and bourbon distilleries has been taken down.
The website was part of a $179,900-a-year contract between the Kentucky Tourism, Arts and Heritage Cabinet and British marketing firm Gosh P.R. Cabinet spokesman Gil Lawson told the Lexington Herald-leader that state officials are weighing whether to cancel the entire contract with the company.
Lawson said some of the content on the website was offensive, including a game to track the number of dead animals along roadsides. Lawson said the website also contained inaccuracies about the state.