It was the 12th annual Pink Ribbon luncheon benefiting the Cris Collinsworth Pros Scan Fund Thursday. But in a way, it was the Giuliana and Bill show.
"All the young girls were calling our house. 'I wanna go, I wanna go, I wanna go.' It has been a fantastic start to the event," said Collinsworth.
This year, star power took over the pink ribbon luncheon -- television personalities and journalists Giuliana and Bill Rancic were this year's special guests.
When the two hit the floor of Duke Energy, the mood was electric. Dozens of women and a few token men were lined up to get their copy of the couples, "I Do, Now What?" The book signing was enough to make Good Morning Tri-State anchor Kathrine Nero a bit giddy.
"I'm your biggest fan, I'm sorry I'm just giddy." said Nero.
Nero battled breast cancer around the time it was chronicled on Giuliana and Bill's reality show. And she, like so many, found comfort in Guiliana sharing her story. Giuliana was 36 when she was diagnosed with breast cancer in September of 2011.
"When you have this incredible platform, you have a mic, and you can reach some people, why not give the information that could actually change their life or save their life," Giuliana said.
Angeline Wellington lost her mom to breast cancer.
"My mom passed away when I was young and she was a great role model for me. Like my mom, Giuliana is a huge role model to me," said Wellington.
The power of pink was in full effect Thursday. This year, 1,500 women packed Duke Energy for the Pink Ribbon's largest luncheon yet. 9 On your Side anchor Carol Williams has emceed the event since it started.
"There are so many survivors right here in this room. So many people who are fighting breast cancer and winning," said Williams.
The survivors know better than anyone that there really is power in numbers -- and numbers there were today. Everywhere you looked groups of women, families, co-workers were coming together to support the cause.
"Yes, It's Breast Cancer Awareness month but what does the really mean for you. What are you supposed to do. It's important for us to get out and tell women the information that they need to know. God forbid you have it, you've got to find it early because it had a 98% survival rate if you find it early," said Giuliana.
There is an added bonus, Cincinnati may be making a cameo in an upcoming episode of "Giulana and BIll." They had their film crew from L.A. with them shooting the event.
In 12 years, the Pink Ribbon Luncheons have helped fund mammograms for more than 2,000 patients, pink ribbon bags sent to 3,000 newly diagnosed with breast cancer and follow-up breast services for 350 patients.
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