CINCINNATI - Holiday shoppers purchased many of the big-budget items on their shopping lists from "big-box" chain stores on Black Friday.
On Saturday, Nov. 24, consumers will have a chance to venture into neighborhoods across the Tri-State to support local businesses as part of Small Business Saturday.
The movement began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year.
According to the American Express website, "Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving."
In an effort to generate support for the event, American Express is offering special promotions and discounts to customers who use their credit cards at designated small businesses. You can go to the credit card company's website to register your card to get $25 back one time when you shop at one of about 100 designated local small businesses in Cincinnati.
According to research from shopsmall.com , every dollar spent at a locally-owned business generates approximately three times more economic activity than a dollar spent at the typical big-box store. Last year, research shows over 100 million people came out across the country in support of independently-owned small businesses and the Shop Small( er) movement, according to information gathered from American Express and the OTR Chamber of Commerce.
In addition to generating money that is likely to stay in the community, shopping at local businesses is a great way to find unique items you might not be able to find at some chain stores.
One of the shoppers at Sloane Boutique in Over-the-Rhine, who wished to speak with 9 News anonymously, expressed her support for buying from local small businesses.
"It's an independent store so they have different brands and styles that they don't have if you go to Nordstrom's or a Macy's or whatever," the woman said.
The events at local businesses are expected to last throughout the holiday season.
According to the Over-the-Rhine Chamber of Commerce, there will be holiday events in OTR every weekend through Christmas.
You can visit www.otrchamber.com for details on events in that neighborhood. Make sure to visit other local chambers of commerce and local businesses to find out the specifics about the deals they'll be offering Saturday and throughout the holiday season.