A 'Pure Romance' or 'Skyline' streetcar? Naming rights up for grabs

SORTA announces advertising partner

CINCINNATI -- Imagine the "Pure Romance Streetcar" sliding down the tracks through the city.

Or what about the Skyline Streetcar? Has a nice ring to it, right?

In a push to make the streetcar profitable, the Southwest Ohio Regional Transit Authority (SORTA) has picked Advertising Vehicles Inc. to sell advertising on the streetcar.

Officials said naming rights are currently available for the entire streetcar system -- all five vehicles -- and would include a long-term contract with more “promotional benefits.”

So a P&G streetcar, or some special Bengals or Reds branding on the streetcar aren't out of the question.

So who do you think should get the naming rights?

Sound off in our poll below:


Advertising space on the streetcars will not be included in the naming rights. The spaces can be bought on the lower exterior side panels and on certain spaces inside the cars including ceilings and floors. Whoever buys the naming rights can purchase the inside spaces too, but that will be an added cost.

The revenue will be used for streetcar operations. Officials said the Metro contract has generated more than $4.6 million over the past 9.5 years.

Advertising Vehicles Inc. is a local firm that handles advertising nationwide. In addition to Cincinnati, the company sells transit advertising in Nashville, Tenn., Cleveland and Lexington, Ky.

The company will handle streetcar sales as an extension of its existing SORTA contract.

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