For Hoffman, who described himself as more of a marketing guy than a manager, going on Shark Tank was “less about the money” and more about “trying to make sure we got the right person” he a business partner, he said last year.
Before his initial appearance on the show, Hoffman did his research. He looked into the “sharks,” read their books and watched previous episodes of the show, then delivered copy of the Mensch on a Bench with a personal message to each of them.
The toy comes with a book about Moshe the Mensch, an honorable man who stayed up all night in a Maccabean temple to make sure its Menorah kept burning. Even before the “Shark Tank” appearance, Hoffman said it drew a lot of support from the Jewish community in Cincinnati.