CINCINNATI - Like waves from the ocean, reaction is rolling in to President Obama's declaration of support for gay marriage.
It's clear, no matter how you feel about it, this first announcement of its type from a sitting U.S. president will affect the campaign.
The question many political analysts wonder is will this declaration from President Obama supporting same sex marriage be a "game changer" for the 2012 presidential race?
"At a certain point I just concluded that, for me personally, it is important for me to go ahead and affirm that I think same sex couples should be able to get married," said President Obama in an exclusive interview with Good Morning America's Robin Roberts.
Veteran political analyst Pat Crowley says with Vice President Joe Biden having announced his support for same sex marriage just four days ago, now was the time for the president to make his announcement.
"And then, Obama tomorrow is going to George Clooney's house to raise the most money in the history of presidential fundraising, with a $12 million fundraiser in Hollywood, which is a big part of his constituency. A community where gay rights is popular and so he had to make a decision on this," said Crowley.
Campaigning in Oklahoma Wednesday afternoon, Republican Mitt Romney said he disagrees with the president's newly announced position.
"My view is that marriage itself is a relationship between a man and a woman. And that's my own preference, I know that other people have other views," said Romney.
Crowley says Obama might have found it hard to attack Romney, without taking a stand on same sex marriage.
"One of his biggest attacks on Romney we're going to see is that Romney is wishy-washy and can't take a stand. Obama couldn't continue to go back and forth on with his base beating him up," said Crowley.
Crowley admits he's not sure how the president's announcement will play.
"What will be fascinating now is how it plays in the swing states because so many of these swing states this is going to be an issue. Will it be a big enough issue? I think it will fire Obama's base up a little bit. I think there is also going to be an impact, since evangelicals haven't warmed up to Romney and this will probably fire some of them up a bit as well," said Crowley.
President Obama may have boosted his support as well as his opposition, but only the November election results will tell which side is most influenced by his announcement about same sex marriage.