Procter and Gamble donates $1 million to Smale Riverfront Park

CINCINNATI - Procter and Gamble is giving $1 million to build a series of play areas for children at the new 45-acre Smale Riverfront Park, located in The Banks district near downtown Cincinnati.

The donation will be used to create the P&G Vibrant Playscape, and is part of the Cincinnati-based company's 175th anniversary.

"William Procter and James Gamble founded this company in Cincinnati and looked to the Ohio River as a conduit of trade and growth," said Melanie Healey, P&G's North America Group president.

"Cincinnati's legendary riverfront enabled our company to grow into the global leader it has become today with a presence in 180 countries, serving more than 4 billion people," Healey added. "It gives us great pleasure to make this contribution to our hometown."

The riverfront park is in its first phase and $40 million of the $120 million project must be funded through private money. So far, about $31 million has been raised.

In coming years, plans for the park include a boat dock at the foot of Main Street and a Cincinnati carousel featuring creatures with Queen City significance. Also, officials with Smale Riverfront Park said another fountain and stair creation will be coming to the Vine Street area.

The U.S.. Army Corps of Engineers estimates the park will attract 1.1 million new visitors every year.

Procter and Gamble will be making its announcement at 1 p.m.. at the Tower Rotunda.

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