After the death of Harambe the gorilla -- an event that briefly became so ubiquitous in the national news cycle that the details don't need to be repeated -- the zoo's social media accounts became the target of a seemingly endless barrage of Harambe memes and spam from the far reaches of the internet.
The zoo made an Instagram post about baby cheetahs? Harambe would have loved them, dozens of trolls rushed to inform the staff. A tweet about meerkats snuggling with their families? Harambe had a family. And so on.
The reactivated account had already racked up dozens of Harambe-related comments on its innocuous tweets about sustainability by the time Tuesday rolled over into Wednesday, because of course it had. If we know anything about the internet, they won't stop any time soon.