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CINCINNATI - A new campaign is launched to help get grocery stores back to low-income neighborhoods.
The Center for Closing the Health Ga p , in Greater Cincinnati, launched the effort called the Food Desert Awareness Campaign. "Food desert" is a term that means there aren't enough places offering fresh foods in a certain area.
Organizers say there is a strong correlation between diet and illness with the distribution of supermarkets across the city. The Cincinnati Health Department estimates more than 1,400 diet-related deaths occur each year.
"This is not just a matter of fresh food," said Cincinnati City Councilman Wendell Young. "It's a matter of improving the environment where children who live in these areas can begin to have the things necessary not only to be able to eat, but to be able to thrive as a neighborhood and to thrive as a community."
The American Heart Association gave a $75,000 grant to aid in getting the word out. Starting this week, there will be television commercials, radio ads and billboards asking for support with the new campaign.
"We together need to work to improve the conditions of many of our underserved communities and provide access to what we all want to have," said Renee Mahaffey Harris, with The Center for Closing the Health Gap.
"We want to have a safe place to live," Harris added. "We want to have access to a grocery store. We want to have all those things that make the quality of our life better."
The neighborhoods in need include Avondale, Bond Hill, Fairmount, Roselawn, Evanston, West End, College Hill and Price Hill.
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