CINCINNATI - Graeter's is offering a free sweet treat to its customers on Friday for a good cause.
From 5 p.m. to 8 p.m., participating Graeter's stores in the Tri-State are giving away a free scoop of Elena's Blueberry Pie ice cream for customers who "like" the Cones for the Cure Facebook page.
Cones for the Cure is a two-week-long campaign from The Cure Starts Now Foundation — a pediatric brain cancer charity based in Cincinnati. A portion of each sale of Elena's Blueberry Pie ice cream goes directly to the charity to fund research.
"Sometimes the best way to cure cancer is with a little cream and sugar," Chairman of The Cure Starts Now, Keith Gesserich said in a news release. "And thankfully, Graeter's once again shows their commitment to the community by funding vital research to help our children."
Graeter's created the blueberry pie flavor in honor of Keith's 6-year-old daughter, Elena Gesserich who died of brain cancer five years ago and is the inspiration behind the charity.
Graeter's joined the charity's cause about four years ago and since then, the Cones for the Cure effort has seen great success. In 2011, more than 40,000 people participated in the campaign, which raised almost $50,000 for The Cure Starts Now, according to information from the charity.
During the Cones for the Cure, Graeter's customers have the opportunity to donate a $1 or $5 marker toward the cause. Also, Graeter's will give a $15 savings booklet for every donation of $5 or more to the charity.
Participating Graeter's stores in Cincinnati, Dayton, Columbus, Lexington and Louisville are offering the free scoops in a sugar cone from 5 p.m. to 8 p.m. for those who like the Cones for the Cure Facebook page, which can be found at http://www.facebook.com/conesforthecure.
For more information about The Cure Starts Now Foundation, go to http://www.thecurestartsnow.org/ .
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.