Graeter's launches new brands. Photo: WCPO's Dave Marlo.
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Graeter's introduces Gelato and 'A Little Less Indulgent' brand

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CINCINNATI -- Graeter's announced Wednesday the launch of a product expansion plan coming to stores in January.

The 144-year-old company has created two new product lines, Gelato and A Little Less Indulgent, expected to hit Graeter's shelves on Jan. 16.

The new gelato line is "authentic," resembling the traditional Italian gelato. According to Graeter's, they use a French pot process, which uses the same old-world freezing process used by the Italians. Gelato usually has less air than American ice creams and half the butterfat content. 

Graeter's gelato flavors will include: Caramel truffle, hazelnut truffle, vanilla with milk chocolate truffles and dark chocolate truffles.

The second new product, A Little Less Indulgent, stands apart from other reduced-sugar ice cream varieties because of a natural sugar product made from Monk fruit extract. The ice cream eatery says the sugar is 150 times sweeter than regular sugar. This new line has 50 percent less sugar than other similar products, with 25 percent fewer calories than Graeter's regular ice cream.

“Everyone deserves dessert, and while our original Graeter’s ice cream may be a bigger splurge than some want to make on a daily basis, we felt that the reduced-sugar frozen dessert options currently available just do not suffice for our customers,” said Graeter.
 
“Graeter’s ‘A Little Less Indulgent’ line has all of the flavor of original Graeter’s, but with less sugar and fat. It’s not diet or any more nutritious than a typical bowl of ice cream.  It’s just truly ‘A Little Less Indulgent’ for those who need to watch their sugar consumption.”
 
The 'Little Less' line flavors includes: Madagascar bourbon vanilla bean, chocolate chip and mint chocolate chip. Other flavors are said to come as time goes on.
 
Both new products will be available at Graeter's stores, as well as for home delivery. Kroger stores will be the first grocery stores to sell the product beginning in late January.
 

Copyright 2014 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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