CINCINNATI – Cincinnati Children’s Hospital Medical Center is a serious place that treats young patients with debilitating illnesses and catastrophic injuries.
But it’s also a place where patients, doctors and nurses celebrate small victories and rejoice in the healing that happens there. That’s what marketing and communications staff member Tanya Bricking Leach wanted to communicate with a video on the hospital’s YouTube channel .
The video starts with a smiling mom driving a minivan lip-syncing to the song “Good Feeling” by Flo Rida. She takes her young son to Cincinnati Children’s where nurses, doctors, security guards and staff members of all kinds break into song and dance. Even young patients get in on the act.
“Our goal was to show some of the authentic healing that happens here that has to do with lifting people’s spirits,” Leach wrote in an email to WCPO about the project. “We used real employees and real patients and tried to capture what it is that makes people want to work here and bring their kids here. It really is a caring environment where there’s joy in the little moments and not everything is about being sick.”
The hardest part of the project, Leach said, was convincing hospital managers that it was a good idea in the first place.
Her boss, Pat Frey, was certainly skeptical. Frey said in an email that she had never heard the song before and though the job of making the video seemed like a huge undertaking.
“But I trusted Tanya’s skills and instinct, and the resulting video was amazing,” Frey wrote.
When the day came for filming in September 2012, Leach wrote, just about everyone got into the spirit.
“We had residents helping with choreography, security guards joining in dancing and one of our cancer patients leading a conga line,” Leach said. “That’s when the ‘good feeling’ part of it started to kick in and become contagious.”
Cincinnati Children’s first posted the video to its YouTube channel in November 2012. Someone posted it to a site called GodVine earlier this month, and the video has gotten a lot of new views as a result.
Leach estimates at least a couple hundred Children’s staff members or patients were involved in the video production in some way. Flo Rida didn’t respond to the hospital’s request to use the song or participate, and the music label disabled some mobile-viewing on YouTube, Leach said.
Although the hospital had never done a project like the video before, Leach said she’s heard from plenty of people who think Children’s should do another one.
“We just wanted people to know that we believe laughter is good for you,” Leach wrote. “We take ourselves so seriously so much of the time, but we also want to let loose and smile and help kids feel better. We think that positive feeling is contagious.”