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Cease and desist! NYC bakery says Newport, Ky. caterer can't use trademarked 'Cronut' label
Holly Edgell, Community Editor
12:36 PM, Jul 17, 2013
1:26 PM, Jul 22, 2013
NEWPORT, Ky. - Update: Savor Catering and Events in Newport, Ky. has decided on a new name for its version of the Cronut™. After holding a contest via Facebook and Twitter, Savor's staff decided on Cro-Nati, suggested by Maggie Elizabeth Soard of Latonia, Ky.
What's in a name? When it comes to the latest pastry sensation, a lot.
"Right now we're calling them croissant donuts," Vetter said.
Savor is not the only company to get a cease and desist letter from the Dominique Ansel Bakery. Pastry purveyors from coast to coast have been scrambling to come up with creative monikers. Among the alternatives:
Vetter said she and her colleagues were taken aback that Dominique Ansel Bakery would take drastic measures to keep the Cronut™ name to itself. But, since Savor's version of the pastry is now its best selling item, there are no plans to cease and desist baking the Savor chef's version.
"They're flying off the shelves," Vetter said, adding that Savor supplies the pastry to three local businesses: Bow Tie Cafe, Left Bank Coffeehouse, and Roebling Bookstore.
New name, sweet rewards
Vetter said Savor is turning the baked goods brouhaha into an opportunity. The Newport business is holding a contest to find a new name for its version of the croissant donut.
The winner gets a dozen of whatever the renamed pastry will be called. Savor is encouraging local businesses to pool their brain power to enter. The winning office gets breakfast on Savor.
To enter, simply post your idea on the Savor Facebook page or tweet your suggestion.