Cincinnati - Bill Donabedian stopped his golf cart in front of a cyclone fence blocking a cement walkway.
He pulled out a plastic sign that says "Emergency Exit Only," and affixed it to the laced metal.
"When I got my MBA, I never thought I'd be doing this," he said.
There are a lot of details to putting on a major music event, and Donabedian doesn't leave any of them to chance.
He isn't just a guy putting up signs at the Bunbury Music Festival.
He's the man who created it.
"I'm tired of seeing people leave Cincinnati to go to a festival," he said. "I want people coming from other cities and coming to Cincinnati to experience our city."
That appears to be happening.
Despite coming in under the radar of many Cincinnatians, Bunbury is expected to bring in up to 60,000 people over the weekend.
Tessa Hensley and her friends came up from Georgia, following their favorite bands, Weezer Group Love." and City and Colour.
They were as surprised as anyone that they landed here.
"It's a lot bigger than I would have expected," Tessa said.
"The bands are similar to the bands Bonaroo lines up," said Kaitie Hensley. "So i thought it would be somewhere bigger."
The crowds will have a lot of exposure to Cincinnati without even leaving the venue; two dozen local restaurants have set up booths, and some of Cincinnati's favorite breweries will be ready to serve some suds.
But Donabedian makes it clear, this isn't just an event for out-of-towners.
"If you're looking for that big summer festival experience, you don't have to look anywhere further than your backyard," he said.