Basketball game to raise awareness of pediatric brain cancer in memory of Princeton HS student

SHARONVILLE - Four months have passed since a group of Princeton High School students started celebrating the legacy of one of their own who died from a brain tumor in July.

William Cox II--Will to his friends--was a basketball player at Princeton before he lost his life to pediatric brain cancer. A number of his friends and teammates rallied behind him to create the #iWill Awareness Foundation in his honor.

Their effort to education their peers about the disease that claimed the life of Cox will continue Nov. 19, with the #iWill Awareness Foundation basketball game at Princeton High School.

“We are just getting into #iWill Awareness kickoff season, it’s at the beginning and we just getting everything together,” said Jonathan Boyle, one of #iWill’s founders. “We are going to start our athletic promotion and youth promotion and create pediatric brain cancer awareness through athletic events.”

  • Princeton takes on Milford High School starting at 4:30 p.m. with freshmen teams facing off.
  • Junior varsity plays at 6 p.m.
  • Varsity takes the court at 7:30 p.m. 

“Since Will was an athlete I wanted to use sports as a cool way to raise money,” Boyle, who now plays basketball at Miami University Middletown, said.

According to the American Brain Tumor Association, approximately 4,300 children younger than 20 will be diagnosed with primary brain tumors in 2013.

Boyle is working with Princeton students Jasmine Davis and Faith Gamble, and Xavier University's Amber Gray, to run and promote the nonprofit that started as a social media campaign @Official_IWill in July. It’s taken off locally and is working to expand to Atlanta.

“This is just such a blessing, everything is starting to kick off and the only thing left to do is grow,” Boyle said. “We want to reach our young athletes to let them know that sports can be taken away at anytime so be grateful and use that as a gift.”

Boyle and his fellow foundation organizers said they have applied to the IRS for 501(c)(3) exempt status.

If you go:

  • Nov. 19 at Princeton High School: 11080 Chester Road, Cincinnati
  • Tickets are $6 for adults and $4 for students
  • Proceeds go toward the foundation
  • iWill gear will be sold at the contest
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