It's P&G's biggest new product launch since Tide Pods. The Cincinnati-based consumer products giant offered new details on Always Discreet incontinence products Friday.
CINCINNATI - In an effort to save $10 billion, Procter & Gamble is laying off 5,700 of its workers.
Investors are applauding the move after P&G stock gained 3 percent Thursday. The stock rose to as high as $66.95 Friday morning, but closed at $66.77.
The cuts announced will all be from non-manufacturing positions, slashing that workforce by 10 percent. The layoffs are planned for the 2013 fiscal year, which starts in July. It's unclear how many of the job cuts will come from the Tri-State.
Procter & Gamble is the largest consumer products maker in the world. The company recorded more than $82 billion in sales in 2011 and employs about 12,000 people in Cincinnati.
Chip Workman, a financial planner with the Asset Advisory Group, says P&G investors hope being a leaner company will encourage more growth down the road.
"Procter & Gamble has gone through these cycles before and they've always come out on the other end very well, many companies go through these cycles and have to cut back and get leaner to grow again in the future," said Workman.
Workman says P&G stock has been moving sideways after years of strong growth.
He says a move like Thursday's announcement is what stockholders have been hoping for.
"We did see a nice bump at about 2.5 percent as of close, up to 3 percent in after-hours trading. It was a positive move for a single day in a stock," said Workman
While investors are happy, thousands of workers will now be out of a job.
P&G says 1,600 of the cuts come from early retirees, but the 4,100 other pink slips will go to people who will be in need of a new job.
"Wall Street definitely wanted to see some restructuring and reacted positively to that news, what happens from here is really determined by how it's executed, and what the street thinks of how they actually execute on the plan," said Workman.
P&G's Crest brand is launching a new product to ease pain from sensitive teeth. It could be a model for P&G's evolving strategy of focusing resources on its largest, most profitable brands.
The Senate on Tuesday unanimously confirmed former Procter & Gamble CEO Robert McDonald as the new Veterans Affairs secretary, with a mission to overhaul an agency beleaguered by long veterans' waits for health care and VA workers falsifying records to cover up delays.
Three out of 10 families that use Children's Hospital's health clinic have trouble getting enough food on a monthly basis, posing an acute danger to newborns and babies.
If Bob McDonald is confirmed to lead the Veterans Administration, and indications are he will be, he'll be the latest P&G chief executive called on to turn around a sprawling organization that lost its way.
A.G. Lafley got a hero's welcome last May when he returned to the CEO post at Procter & Gamble Co. But investors are increasingly skeptical of his plans for restoring profit and revenue growth.
Procter & Gamble has been tight-lipped about plans for entering a new product category. But speculation is increasing that adult incontinence is the category and the Always brand is the launch vehicle.
From Soap Operas to Ivory's 99 and 44/100 percent purity, Procter & Gamble has always been about the big idea. Female empowerment could be the next one.
A Wall Street analyst predicts the company will enter the adult incontinence market as its next new category.
Those who worked with Bob McDonald call him the perfect choice to run the U.S Department of Veterans Affairs