Some of his own staff members may find the greeting cards a bit over the top, but Dr. Jon Mendelsohn says they are a "big hit" with customers and an effective tool for driving referrals. (Photo courtesy: J. Mendelsohn)
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Thinking outside the Botox: Local doctor takes an innovative approach to practicing plastic surgery

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HYDE PARK - From low tech greeting cards to a high tech app for communicating with patients, Dr. Jon Mendelsohn says the highly competitive cosmetic surgery marketplace demands innovation by physicians.


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