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CINCINNATI - A coalition of over 25 organizations announced today that theyare forming a non-for-profit partnership – called Go VibrantCincinnati – to design and execute innovative healthyinitiatives in Cincinnati.
“Go Vibrant Cincinnati is a breakthrough concept thatcombines the resources and energy of leading private sector andcivic organizations,” said John Pepper, former CEO of Procter& Gamble and current Chairman of the National UndergroundRailroad Freedom Center. “This partnership is built onharnessing the power of all of our organizations around a vision tomake Cincinnati one of the top 10 healthiest cities in tenyears.”
“The beauty of Go Vibrant is that it is not about pushingany particular product or service – it’s aboutencouraging and enabling residents and employees to live a vibrant,active lifestyle,” said Robert Reifsnyder, President and CEOof United Way of Greater Cincinnati. “The mission of makinghealthy living easier is one that all of us can get behind”,added Don Hoffman CEO of the Health Foundation of GreaterCincinnati.
Go Vibrant Cincinnati’s Opening Ceremony and Health Checkwill be on Monday, June 21st from 11am-2pm on Fountain Square inDowntown Cincinnati. It will be a celebration of healthy living,organizations and events that Cincinnati has to offer. The GoVibrant kickoff will have everything from live entertainment andhealth information to giveaways and free health checks. A specialcelebrity guest will help unveil a gift to the city from GoVibrant. Hint: It will be healthy!
Go Vibrant Cincinnati will have year-round programs including a’10 better in 10’ wellness challenge this summer, apartnership with Artworks to promote artistic bike racks in thecity, a healthy menu program with restaurants, and partner topromote the city’s plans for bike paths. Go Vibrant will alsohave teams of professional Vibrant Volunteers – a FitnessTeam, Healthy Eating Team and Health Team – to promotehealthy living in an energetic, fun way at events.
“Go Vibrant is designed to truly make healthy livingeasier and a vital part of all our lives”, said Mark JeffreysP&G Brand Manager, Founder, and leader (Chief Vibrant Officer)of Go Vibrant. “This is a multi-year partnership with astrong foundation of companies and tremendous marketing support andenergy to continue Cincinnati’s mission of being one of themost viable cities to live, work and play.”
For media inquiries contact Kelly Hornback at firstname.lastname@example.org orMelinda Kryer at Melinda@kruyerpr.com. Forgeneral inquiries contact Mark Jeffreys at email@example.com.For inquiries in WCPO's involvement, contact Dom Nardo at firstname.lastname@example.org.
More About Go Vibrant
Go Vibrant Cincinnati partners include Procter & Gamble,Macys, YMCA, Western & Southern Financial Group, United Way,Queen City Bikes, Kroger, Fifth Third, US Bank, Downtown CincinnatiInc, Convergys, Duke Energy, Corporex/Five Seasons, Council onAging of Southwestern Ohio, Downtown Residents Council, CincinnatiEnquirer, ArtWorks, Cincinnati Bell, YWCA, Do Downtown RestaurantGroup, Metro, 3CDC, Cincinnati USA Regional Chamber, University ofCincinnati Neuroscience Institute, UC Health, Runners Club ofCincinnati, Cincinnati Symphony Orchestra, and Cincinnati ArtsAssociation.
Media partners include WCPO-TV (ABC affiliate), Enquirer Mediaand Cumulus Radio (Warm 98 & Frequency 94.1). CatalinaMarketing is providing support via targeted advertising; LandorAssociates is the design partner.
Go Vibrant invites anyone with a passion for the Go Vibrantmission to join in the partnership.
Copyright Copyright (c) 2010 The E.W. Scripps Company