Mount St. Joseph introduces new logo to go with new name

CINCINNATI — Mount St. Joseph University will have a new logo to go with its new name when it changes from College of Mount St. Joseph July 1.

The Mount selected a shield inscribed with MSJ and 1920, the year it opened. Its centerpiece is a sunburst with a cross in the middle, representing its heritage to the Sisters of Charity. The logotype gives the sense of tradition along with a timeless, modern feel, officials said.

Icon Marketing, a Florence, Ky.-based company specializing in brand marketing, designed the logo. 

“We wanted the logo for Mount St. Joseph University to convey our rich heritage, but also show how we’re moving forward with the designation to university,” said Tony Aretz, Ph.D., president of the Mount. “The strong shield gives a nod to the future of our excellent academic programs.”

Six logos were selected for stakeholders to give feedback. More than 1,400 responses were received from students, prospective students, alumni, faculty and staff, trustees and Sisters of Charity.

The logo work had to be completed by mid-April to be ready for the next school year, including creating new apparel and spirit wear. The Mount’s athletics uniforms, which already say MSJ, will get a fresh look in the future.

The change from college to university positions the Mount to leverage its expanding academic offerings. That includes increasing its  graduate programs and implementing online programs.
 

Print this article Back to Top

Comments

or Subscribe now so you can share your opinion! It’s only a penny for a month trial.

Latest Forecast
More Education
Preschool funding can't keep up with the need
Preschool funding can't keep up with the need

http://www.uwgc.org Head Start funding is flat again this year, leaving more children from low-income families without the means to attend a…

UC scholarship aims to solve third-world crises
UC scholarship aims to solve third-world crises

James O'Reilly, a UC public health and law professor, has established a scholarship to help students from Third World countries…

Column: Cincinnati needs universal preschool
Column: Cincinnati needs universal preschool

My wife Sarah and I have been blessed with two amazing children, both of whom attend quality preschool.  We can afford it, but most…

NKY community dinners leave kids hungry to learn
NKY community dinners leave kids hungry to learn

Northern Kentucky program to get kids ready for kindergarten, that starts with dinner, expands across state with $1.4 million boost.

Young parents get second chance at degrees
Young parents get second chance at degrees

Cincinnati State provides a crucial boon to adult students by offering quality preschool and daycare on campus. 

Babies going hungry, Freestore aims to stem tide
Babies going hungry, Freestore aims to stem tide

Three out of 10 families that use Children's Hospital's health clinic have trouble getting enough food on a monthly basis, posing an…

Quartet throws a pie in face of cyberbullying
Quartet throws a pie in face of cyberbullying

Back to school is not far off. So, The Cream Pies decided to put their talents to work for an anti-bullying campaign.

Summer camp offers artful access to museum
Summer camp offers artful access to museum

The Cincinnati Art Museum opens a door to "Artworld," a place many adults only wish they could explore.

Study uncovers origin of kids' learning ability
Study uncovers origin of kids' learning ability

A new study finds the genes that determine a person's ability to tackle one subject influence their aptitude at the other, accounting for…

Bethel summer school means leg up on job skills
Bethel summer school means leg up on job skills

The program teaches science as a way to expose juniors and seniors to potential career paths in science and technology.