Small Business Saturday, Nov. 24, is an American Express initiative designed to bring more customers to local shops and stores.
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Shoppers who have an American Express card get a $25 credit when they spend at a local business participating in Small Business Saturday, Nov. 17.  (Photo by Spencer Platt/Getty Images)
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Amid big-box blitz, a focus on small business

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CINCINNATI - For those who worship at the altar of shopping, there is an unofficial trinity of retail: Black Friday, Cyber Monday, and--sandwiched in between--Small Business Saturday .

It's an initiative started by American Express in 2010 to, in the words of Amex, "help small businesses get more exposure during one of the biggest shopping weekends of the year."

The Small Business Saturday website provides an interactive map to point shoppers to stores and eateries in their area that are participating in Small Business Saturday.

If you don't have an American Express card, the satisfaction you derive from buying at a locally owned boutique or neighborhood shop will have to be its own reward.

If you do carry an Amex card, you will get a $25 credit.

This is the second weekend in a row for local small businesses to garner extra attention from shoppers. On Nov. 17, 9 On Your Side's Bill Price reported on Cincinnati Unchained , a day of bargains and deals offered by shops in a dozen communities.

So are you a big box, online or small business shopper? Please let us know in the comments section. Or, share the names of your favorites stores.


Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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