The Kroger Co. launches three new private-label brands at annual shareholders meeting

CEO Rodney McMullen wants Downtown store

CINCINNATI - The Kroger Co. launched three new discount brands at its annual meeting Thursday.

And, if its previous launches are any indication, the new private-label products will grow to more than $1 billion in revenue – just like Simple Truth is expected to achieve in 2014 and Private Selection did before that.

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