The Kenwood Collection debuts new design at global retail convention in Las Vegas

Tiffany's look-alike store in promotional video

LAS VEGAS  - The Kenwood Collection debuted a new look Sunday – not to mention a strong hint that it wants to relocate upscale jeweler Tiffany & Co. from downtown Cincinnati - in a promotional video prepared for the International Council of Shopping Centers convention in Las Vegas.

The video shows a fictitious store called Hayden & Co. that looks like a gift-wrapped Tiffany package, complete with a robin-egg blue façade.

“Just happens to be a timeless color,” said David Birdsall, president of the Phillips Edison Strategic Investment Fund, lead developer for the project. Real estate sources have been saying for weeks that Tiffany's is close to a deal. But Birdsall wouldn’t confirm it in an interview Sunday.

“We have a lot of opportunities in this center,” he said. “I’m going to leave it at that.”

WCPO business reporter Dan Monk is covering the global retail convention in Las Vegas. Follow him on Twitter.

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Birdsall said his goals for the project haven’t changed since he debuted the concept for “an exclusive collection of luxury brands” at last year’s ICSC event, which is the nation’s largest retail leasing convention. Since then, the project has landed Saks Fifth Avenue as an anchor and signed two new office tenants.

The promotional video, roughly 90 seconds long, showed a new and lighter Kenwood façade, along with vegetation-covered interior walls and artwork that is intended to give the retail center a “timeless” feel, Birdsall said.

Many of the luxury retailers who were pitched for the first time at least year’s convention remain interested this year, Birsall said, although he wouldn’t name any prospects.

“We have 41 meetings” at the May 18-20 convention that attracts 32,000 people from the retail industry, Birsdall said. “Almost every one of the tenants is new to Cincinnati, which follows along with our plan. We think that we’re going to be able to come home with some really strong leasing interest and push the plan forward.”

After Las Vegas, Birdsall said he hopes to partner with the Regional Economic Development Initiative, an economic development agency that has promoted Cincinnati’s revival in recent trade trips to New York and Israel.

“We really need to team up with the REDI folks and try to do some joint efforts with them, since we’re both going for the same ends, trying to bring new to market opportunities,” Birdsall said. “I think they’re doing great things. They have a ton of energy down there and given the energy we have … we should be teaming up with smart folks like them.”


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