Joseph-Beth Booksellers is using book fairs like this one at Summit Country Day School to build customer loyalty
Hide Caption

The anti-Amazon: Joseph Beth Group grows by boosting local bonds

Book fairs, bistros, local merchants juice revenue

a a a a
Share this story
Show Related Headlines
Related Articles
Barnes & Noble to close Kenwood store
Joseph-Beth books files for bankruptcy

It sounds simple enough to ask your employees to have a personal bond with their customers. But we’re living in an Amazon world, where relationships are defined by clicks and bytes, algorithms interpret consumer desires and books aren’t meant for browsing so much as they’re stacked for quick shipping or whisked wirelessly to e-readers and tablets.

Joseph-Beth has worked hard to be the anti-Amazon of Cincinnati.


Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

Market Summary
The Dow Jones Industrial Average SM is proprietary to and is calculated, distributed and marketed by Dow Jones Indexes, a licensed trademark of CME Group Index Services LLC and have been licensed for use. "Dow Jones(r)", "Dow Jones Indexes" and "Dow Jones Industrial Average SM" are service marks of Dow Jones Trademark Holdings, LLC. "CME" is a trademark of Chicago Mercantile Exchange Inc. All content of the Dow Jones Industrial Average (c) CME Group Index Services LLC 2010.