Joseph-Beth Booksellers is using book fairs like this one at Summit Country Day School to build customer loyalty
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The anti-Amazon: Joseph Beth Group grows by boosting local bonds

Book fairs, bistros, local merchants juice revenue

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It sounds simple enough to ask your employees to have a personal bond with their customers. But we’re living in an Amazon world, where relationships are defined by clicks and bytes, algorithms interpret consumer desires and books aren’t meant for browsing so much as they’re stacked for quick shipping or whisked wirelessly to e-readers and tablets.

Joseph-Beth has worked hard to be the anti-Amazon of Cincinnati.


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