Procter & Gamble (PG) aims to restore growth of Crest with new launch

Sensi Stop launch could demonstrate new P&G focus

CINCINNATI - Procter & Gamble plans to launch a new Crest branded product in September, aimed at people who experience pain from sensitive teeth.

Crest Sensi-Stop strips will be “a revolutionary new product technology that provides tooth sensitivity relief like never before,"  CEO A.G. Lafley told analysts during P&G’s fiscal fourth-quarter earnings call. "One strip applied for just ten minutes delivers immediate relief and up to one month of protection from sensitivity pain for many consumers.”




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