P&G's global family of athletes: Evgeni Malkin (Head & Shoulders), Elena Ilinykh (Pantene), Shelley Rudman (P&G), Lindsey Vonn (Olay), Sven Kramer (Ariel, Gillette), Carolina Kostner (P&G), Jon Montgomery (P&G) (Photo: Getty)
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Procter & Gamble Co. (PG) expecting more than $150 million sales lift from Sochi Olympics

New mom-centric commercial debuted Monday

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With 31 days left before the first competitive events at the Sochi 2014 Winter Olympics, Procter & Gamble Co. launched a new commercial that will blanket the airwaves in February.


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