Procter & Gamble Co. (PG) expands its Tide brand with new multipurpose cleaning product

Tide Oxi targets $7.9 billion cleaning market

Procter & Gamble Co. is launching an expansion of its Tide brand to include a multi-purpose stain remover that can be used in every room in the house.

“More than 225 uses and counting,” is the new catch phrase for Tide Oxi, which is now hitting store shelves and comes with a suggested retail price of $12.99 for a 7.5 lb tub.

P&G claims the new product has “a new ingredient called NOBS, which works with peroxide to form peracid -  stronger form of bleach.”

Tide Oxi can be used on upholstery, carpets, bathroom tile and grout and patio furniture.

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