New safety standard in works to prevent child poisoning from liquid laundry packets like Tide Pods

Poison centers took 10,356 laundry calls in 2013

Procter & Gamble Co. says it supports a new set of industry guidelines for preventing child poisoning from single-dose liquid laundry packets like Tide Pods.

But the Consumer Product Safety Commission said the voluntary guidelines may not go far enough to keep kids safe.

The American Association of Poison Control Centers said 10,356 children under five were exposed to single-load laundry packets in 2013. There were 1,849 additional incidents in the first two months of this year.

WCPO Insiders can see what the industry's major players had to say about the issue in advance of National Poison Prevention Week, which started March 16.

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