CINCINNATI - Thousands of people -- and their pocketbooks -- are in Cincinnati for the annual Macy's Music Festival.
While most of the action is going on at Paul Brown Stadium, venues across Downtown Cincinnati hope to benefit from the influx of would-be spenders into the local economy.
Approximately 75,000 people are expected to frequent local bars, restaurants, shops and entertainment venues over the course of the weekend because of the festival.
"When you add up to 75,000 people who are eating breakfast, lunch, dinner, maybe a late snack -- it's a serious impact on our economy," said Mindy Rosen with Downtown Cincinnati Inc.
Rosen said the festival is expected to bring about $25 million to the local economy.
While the festival didn't officially begin until 7:30 p.m. Saturday, people started celebrating Friday evening. A beautiful evening led to jam-packed crowds at bars and restaurants throughout Downtown, The Banks, Over-the-Rhine and parts of Northern Kentucky.
9 On Your Side reporter Mekialaya White spoke with several visitors on Saturday who said they found unique, fun things to do while just walking around before the festival.
Rosen said the festival not only brings direct dollars to the local economy, but also gives a chance to see what the area has to offer and may make them want to come back in the future.
"This weekend is so special because it brings such a diverse audience to the Downtown," Rosen said. "We have visitors from all over the region who are so warmly welcomed in Cincinnati and I think visitors will see that every minute they are here."