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Freakonomics author Steven Levitt delivered the keynote address at the International Council of Shopping Centers RECON 2013 event in Las Vegas May 19
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LSI Industries scouts for new customers at national shopping centers convention in Las Vegas

Annual RECon event has strong Cincinnati presence

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LAS VEGAS - The $270 million company behind the giant LED video board on Fountain Square is wooing retailers at the International Council of Shopping Centers Convention in Las Vegas with a new LED lighting system for parking lots.

LSI Industries Inc. is promoting its XLS Sterling, which took 18 months to develop and aims to reduce installation and operating costs by disbursing light more efficiently.

Blue Ash-based LSI Industries is a manufacturer of lighting systems for gas stations, shopping malls and restaurants.

The company has made annual visits to the ICSC convention for more than a decade. This year, it has a booth in the Marketplace Mall section of the show, where vendors display new technology and services geared to the retail industry.

"We try to do one blockbuster a year," said Thomas Spychala, vice president for customer support at LSI. He thinks the new Sterling product could generate millions in annual sales volume because it can produce the same amount of lighting with fewer poles and has energy-saving features that help the system pay for itself.

Spychala said the Kroger Co. is interested in the new product. McCluskey Chevrolet is installing it as part of a $700,000 lighting system upgrade, he added.

WCPO Digital is covering the ICSC's RECon 2013 event because of its potential impact on Cincinnati's retail landscape. The event started Sunday with a keynote address from Steven Levitt, an economist best known for his Freakonomics books, which explore how financial incentives motivate human behavior.

Look for regular updates all week on Cincinnati companies attending the show.

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