CINCINNATI -- The E.W. Scripps Co. is deepening its ties to Cincinnati’s entrepreneurial community by hiring Twitter executive J.B. Kropp as vice president of digital strategy.
Kropp led Twitter’s sales initiatives with Procter & Gamble Co. for the last three years. He is active in Cincinnati’s startup community and is a co-founder of the Brandery startup accelerator in Over-the-Rhine. He joined Scripps June 23 and will oversee the company’s digital entrepreneurs-in-residence team.
“J.B. is such a great fit for Scripps,” said Adam Symson, chief digital officer for Scripps. “With our aggressive digital media strategy, we needed a true innovator who could lead new business development from its conceptual design, through development and all the way through execution to long-term stability. I firmly believe that his experience on both the creative and strategic sides will help us drive significant and exciting business and product development.”
Scripps is the Cincinnati-based parent company of WCPO TV-Channel 9. It has been building an array of digital media products, including the digital news platform, WCPO Insider, the national video news network, Newsy, the weather-emergency app, StormShield , and political reporting blog, DecodeDC .
Symson said the company is about to launch a new political app that will let users track the political activities of their Congressional representatives and engage with those political leaders through social-media channels.
Last week, the company announced a $1 million investment in Austin, Tex. –based startup, Besomebody Inc. It is a mobile-based technology platform that allows users to ”explore their passions through curated inspirational content,” according to a June 12 press release. The company was founded by former P&G executive Kash Shaikh.
The Scripps Howard Foundation provides an annual stipend that funds a media-related startup at the Brandery, which runs a 10-week brand-building program that allows young companies to develop marketing strategies and raise investment capital.
“There’s a renaissance underway in Cincinnati and Scripps should be a part of it,” Symson said. “We want to make sure the city is filled with the kind of digital and product talent that will allow us to grow.”