CINCINNATI - Eight Cincinnati startups will compete for the money and attention of America Online founder Steve Case Thursday, when Case’s “Rise of the Rest” tour makes its third stop in Over-the-Rhine.
The four-city bus tour is designed to “celebrate the progress” of the startup communities now developing in Midwestern cities. The tour started Tuesday in Detroit and is to be followed by one-day stops in Pittsburgh, Cincinnati and Nashville. In each town, startups will make pitches to a panel of experts. The winner gets a $100,000 investment from Case and the chance to present to his Washington, D.C. –based investment firm, Revolution.
"Most companies aren’t looking at it for the dollars," said Keith Johnson, founder of Petbrosia, a specialty pet food company that is among those invited to pitch. He said the value of the event its ability to "drive awareness of the brand. It's a company that has the ability to go national ... What we’re doing with Petbrosia, the more people who know about us the better."