Companies and job seekers increasingly turn to mobile devices to recruit, find jobs

Faster connection, ease of use cited

CINCINNATI - Your next job may be in the palm of your hand.

Nearly 77 percent of job seekers are currently using their mobile device – and the bevy of smartphone apps, social media sites and advanced search – to not only apply for jobs but also to be notified when a new job is listed.

"There are a lot of perks that go along with mobile job hunting," said Ray Bonini, manager and solutions architect for Verizon Wireless. "People are now able to do what they do at home on their phone; at the doctor's office, waiting in line, wherever they are, any time of the day."

Just ask, 26-year-old Lindsey Huhn, senior rep at Primerica, who used the Career Builder phone app to find her job at the financial services marketing company based in Georgia.

"The way these job-hunting job apps are set up, I was able submit my resume to 10 to 15 companies and positions all over the United States within 10 minutes," Huhn said. "It really increased my chances of getting hired, and I will definitely use these apps again if need be."

Careerbuilder.com is a free application that uses Smartphone geo location technology to find local jobs personalized for each user. LinkedIn allows job searching as well as employee/employer networking.  BeamMe, Job Compass, and Domain App are other examples that jobseekers can download for free as well.

The apps allow potential candidates to view job openings on some of the fastest networks created, allowing them to view openings quickly, wherever and whenever they want.

"The speeds that people are seeing on their Smartphone browsers today are comparable to what they see on their desktop computers at home," Bonini said.

According to a Morgan Stanley report reported on by mashable.com, the mobile web will top all other web searching devices by 2015. Social networking powerhouses Facebook and LinkedIn have created more functional sites for job seekers as well as companies looking for workers.

"I am constantly using LinkedIn for job networking, but I also use it to look up people who are applying for jobs within my realm of administration," said Cassaundra Thorpe, skills coordinator for the University of Cincinnati's athletic department. "Having LinkedIn as well as Facebook, Instagram, and Twitter on my phone allows me to search and send out openings easier. I can see and read about applicants' skill sets and learn about their personal lives easily, which helps me see if they would be a good fit for our position."


A 2012  National Association of Colleges and Employers survey found that half of employers are using Facebook in their hiring process. Fifty-four percent anticipate Facebook becoming a more important part of the talent acquisition process in the near future.


An April Wall Street Journal article, outlined how Cincinnati-based Macy's has jumped on the "mobile-job-search bandwagon" when it developed its first mobile optimized career page in 2011, which are specifically targeted to software developers and e-commerce marketers. Noting its success, Macy's expanded the page to hourly applicants as well. The retail giant now sees 20 to 25 percent of its applicants apply on mobile devices.

"Macy's came to us with this idea because they were seeing more and more traffic coming from mobile recruiting devices," said Jay Larbes, Senior Director of Technology at Sanger and Eby. "We worked and still work directly with Macy's to showcase the company as a whole as a forward-thinking corporation. It has been extremely successful."

More than 33 percent of Fortune 500 companies have career search portals that have been renovated to fit the Smartphone screen, including the multimillion dollar corporation, McDonald's, according to a report filed in January by the mobile career-enhancing company iMomentous.

Bonini sees this as far more than a trend.

"Really, it's an evolution if you really think about it. It's changing the way we live our lives. It's a complete culture shift," Bonini said.

Print this article Back to Top

Comments

or Subscribe now so you can share your opinion! It’s only a penny for a month trial.