Toby Keith’s I Love This Bar & Grill is planning to expand its concert offerings this fall, in a bid to keep the bar lively as winter approaches.
“Our strategy is to do as many as we possibly can,” said John Thomas, vice president of marketing at Boomtown Entertainment, the Phoenix, Ariz. –based operator of the Toby Keith bar concept. “Back half of year we’ll probably have six to eight, maybe 10 (shows), more than last year.”
It’s the second tenant at the Banks riverfront development to retool its offerings in recent weeks. Mahogany’s at the Banks brought in veteran Cincinnati restaurateur Michael Comisar to update its menu and renovate its space.
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