Inventor Brent Kruithof believes the simplicity and versatility of the FLYUP will be the key to its sucess. (Photo courtesy: FLYUP Fitness)
CINCINNATI - It consists of just two pieces, and inventor Brent Kruithof believes it'll be the next hot fitness product--and not one that will languish in the basement for lack of use.
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CINCINNATI - How many fitness and workout gadgets do you have in your basement or attic?
Brent Kruithof believes he has the antidote to all the gut-busting gizmos you used once and then consigned to storage. He is the inventor of the FLYUP, a portable fitness product that has recently been funded on Kickstarter for its first round of production.
9 Questions for Brent Kruithof, inventor of the FLYUP:
1. Why did you create the FLYUP?
I came up with the idea of FLYUP for the days I didn’t have time to go to the gym or when I was working from home and wanted a quick workout. The idea was focused around a personal need more than anything. Using furniture sliders, I super-glued push up stands to the top. It was my wife who thought this might be something others would enjoy using, and we went from there.
2. How is the FLYUP different from other workout equipment?
People probably wonder how FLYUP differs from using something like a towel or furniture sliders. The main difference is the addition of the handles. It allows for dozens of additional exercises. The handle also prevents the risk of injury to joints and wrists. Another benefit, the handles add about four inches of elevation to allow deeper movements; working the entire muscle for a more effective workout.
Also, the FLYUP is made with super slick base slides, meaning it can be used on a variety of surfaces and resists wear because it’s made of premium material designed for workouts.
3. What prompted you to start a Kickstarter campaign?
In order to take the FLYUP from prototype to production, we needed the support of others to help us purchase the tooling. We ran an early-bird special where you could pledge $30 or more and receive the FLYUP. Within hours, we already had our max amount of backers.
4. Did you expect your campaign on Kickstarter to go as planned?
($10,000) seemed attainable when I first started the Kickstarter campaign, but didn’t think that we’d have such a consistent amount of people backing the FLYUP. I thought it would possibly be discovered and featured on a popular media site, where I’d see a spike in traffic and pledges.
5. How were you able to gain backers from all over the world?
Amazingly, a lot had to do with the social media site Instagram. It’s a popular social media outlet for those interested in fitness. Unlike twitter where you can only share 140 characters, Instagram allowed me to share pictures of FLYUP and short videos of it being used. It caught the attention of really popular fitness accounts, who then shared my videos to their followers, which helped gain a lot of attention to a targeted market all over the world.
6. What are the next steps into making the FLYUP a reality?
Once the Kickstarter campaign is over on January 12, FLYUP will go into production with about 1,000 units being produced in February. We’ll be showcasing the final products at the Arnold Classic, and shipping the product to our supportive backers from Kickstarter.
7. How much does the FLYUP cost?
$35.00 including shipping. In the long run, it will save you a lot of time and money as it’s so portable and versatile.
8. Would someone who isn’t necessarily into physical fitness be able to use this product?
The FLYUP can be modified by doing movements on your knees or by using one side of the body at a time (unilateral movement), so that it can be used by the beginner, the advanced athlete, and everyone in between. It’s versatility allows you to complete over 35 different exercises, and this number grows by the weeks as we develop new movements to work your entire body.
9. Where can we find our more about the FLYUP online?
WATCH: Exercising with the FLYUP