(Photo by Joe Raedle/Getty Images)
Hide Caption

Words that will sell your home faster

Don't Waste Your Money

a a a a
Share this story

There's good news about home sales this fall. Sales are starting to rebound, and prices are moving up in most markets, after a five-year fall.

But if you're thinking of putting your house on the market after the new year, you may want to know some secret words to make it sell faster.

Words that make homes move fast

The Wall Street Journal says the words in your ad can mean the difference between a quick sale and a long winter.

The best terms to sell a home fast:

    -"Move-in condition:" the Journal says those homes sell 12 percent faster.

     -"Great starter home," which implies affordable. Many people are looking for a starter home.

    -"Three-car garage." Enough said. Buyers, especially men, love three-car garages.

    -"Gourmet kitchen" and "granite countertops" also moves homes quickly: Just  don't call an average kitchen a gourmet one, or the buyers will think you are lying about a lot of things.

Words that can kill a sale

But from the "doesn't that stink?" file, words that hurt your home's chances of selling.

The Wall Street Journal says "motivated seller" is not a good term: It hints at problems with the home or the seller.

"Cute" and "charming" imply tiny rooms. 

Also bad: "needs some TLC," which suggests the place looks like a Halloween haunted house.  If it states that, there's a good chance it needs a lot of TLC, not just "some."

Finally, timing is just as important as how your ad is worded.

Most home sales take place between April and July, though realtors say if you don't want a lot of competition, put it on the market during the holiday season, especially if it is in move-in condition.
    
As always, don't waste your money.
_________________________________

Don't Waste Your Money is a registered trademark of the EW Scripps Co.

"Like" John Matarese on Facebook

Follow John on Twitter (@DWYM)
 

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

More DWYM
Need MRI or CT scan? How to save hundreds
Need MRI or CT scan? How to save hundreds

John Matarese shows a great alternative to expensive hospital scans

How to get rid of old electronics for cash
How to get rid of old electronics for cash

Do you have an old computer or an ancient cellphone sitting around your house? With Earth Day upon us, it’s the perfect time to do away…

Popular app turned out to be a fake
Popular app turned out to be a fake

John Matarese warns why trusting apps just because they are popular is not a great idea

App of the Week
App of the Week

Check out John Matarese's latest money saving smartphone apps.

Consumer Reports pulls recommendation of 3 SUV's
Consumer Reports pulls recommendation of 3 SUV's

John Matarese has details on an unusual pulling of car recommendations

Magazines now ask you to renew constantly
Magazines now ask you to renew constantly

John Matarese has a caution for magazine subscribers

iPhone 6 plans leaked: Bigger, thinner
iPhone 6 plans leaked: Bigger, thinner

John Matarese has a preview of Apple's upcoming new iPhone.

Cobalt, Saturn owners anxious for repair
Cobalt, Saturn owners anxious for repair

John Matarese reports on the wait for ignition switch repairs

You Win Wednesday freebies
You Win Wednesday freebies

John Matarese shares the latest freebies. Click here for App of the Week

Home improvement blunders you should avoid
Home improvement blunders you should avoid

This time of year, homeowners are eager to spring into action and get started on home improvement projects. But in order to increase your…