Photo Video
The check-out line at Scheels All Sports runs along the Ferris Wheel located at the center of the store and continues to nearly the end of the store on 'Black Friday.'
Hide Caption

Early Black Friday backlash spreading

Don't Waste Your Money

a a a a
Share this story

A decade ago, Black Friday began Friday at 5 a.m., which meant that super bargain hunters had to start lining up in the wee hours of Friday, the day after Thanksgiving.

About three or four years ago, many stores began pushing up their opening hours to Thanksgiving night at midnight. 

It wasn't too bad, and in fact, many shoppers liked the change. It meant you didn't have to stay up all night, but could start lining up around 10 p.m., and be home in bed by 2 a.m.

But in the past two years, a curious thing happened: stores began opening even earlier, turning their Black Friday sales into "Black Thursday" sales, with many now opening while the pumpkin pie is still on the Thanksgiving table.

8 p.m. the new "normal"

For Black Friday 2012, most of the biggest stores have moved up their hours:

       - Walmart opens its doors at 8 p.m, with most deals starting at 10:00 p.m.

       - Sears and Kmart start their deals at 8 p.m. as well (Kmart has been open for a few hours Thanksgiving day for years).

       - Target gives shoppers an extra hour to finish their turkey, opening at 9 p.m.

       - Best Buy and Kohl's are looking positively old fashioned, with its midnight opening.

But some employees and shoppers are fighting back. A petition on Change.org is asking stores to "save Thanksgiving," by rethinking their plans and pushing their opening hours back.

As of Wednesday, Nov. 14, more than 200,000 people had signed the petition . Some major Target shareholders are now complaining to the store as well.

But the big retailers are unlikely to change their plans at this late date. Walmart even says its early open is due to shopper requests, not any attempt to make employees work a longer day. 

And Target points out everyone who works Thanksgiving night will earn time-and-a-half pay, with some other perks thrown in.

For now, an early Black Friday stays. Hate the idea? Stay home, and spend the evening with your family. If enough people do that, stores may change their hours next year.

As always, don't waste your money.

_____________________

Don't Waste Your Money is a registered trademark of the EW Scripps Co.

"Like" John Matarese on Facebook

Follow John on Twitter

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

More DWYM
Consumer investigation: Store scanner errors
Consumer investigation: Store scanner errors

John Matarese goes undercover to find store cash registers with the most errors

Cincinnati gas prices jump to 8-month high
Cincinnati gas prices jump to 8-month high

John Matarese looks into the rising price of gasoline

Need MRI or CT scan? How to save hundreds
Need MRI or CT scan? How to save hundreds

John Matarese shows a great alternative to expensive hospital scans

Free Shred Day this Saturday
Free Shred Day this Saturday

John Matarese has details on a  major free shredding event

Apps that can be dangerous for children
Apps that can be dangerous for children

Is it really a friend or is it a predator? Unless you are actively monitoring your child's smartphone and tablet apps, you are not…

Gasoline, beef prices soaring
Gasoline, beef prices soaring

John Matarese looks into higher prices hitting just as spring arrives

'Heartbleed' flaw exposes millions of passwords
'Heartbleed' flaw exposes millions of passwords

An alarming lapse in Internet security has exposed millions of passwords, credit card numbers and other sensitive bits of information to…

How to save BIG on Reds tickets
How to save BIG on Reds tickets

If you couldn't make it to Opening Day, there’s still plenty of time to see the Cincinnati Reds this season – and for cheap.

"One Ring" phone scam getting worse

John Matarese warns about the "One-Ring" scam

Cobalt, Saturn owners anxious for repair
Cobalt, Saturn owners anxious for repair

John Matarese reports on the wait for ignition switch repairs