Well, that was quick.
Remember when Cincinnati's Busken Bakery launched its new low-calorie, heart-shaped donuts on Valentine's Day 2013? The rollout came with great fanfare. After all, it was a way for Tri-State donut lovers to enjoy Busken glazed donuts without any guilt.
The new donuts had less than half the calories and sugar of standard glazed donuts, due to a sugar substitute.
And they were "heart shaped," to imply that they were heart-healthy.
Heart-Healthy No More
But it looks as though those low-cal. donuts are about to become history.
Busken's main office tells WCPO.com they are discontinuing specialty glazed donuts as of Oct. 13.
The bakery says it can no longer get a key ingredient from its supplier, which makes it impossible for them to continue baking the donuts with the current recipe.
Busken denies that slow sales had anything to do with the decision. However, some customers report that the heart-shaped donut shelf space appeared to get smaller and smaller over the past couple of months.
Maybe Cincinnati likes its Busken donuts just the way they've always been.
As always, don't waste your money.
Don't Waste Your Money is a registered trademark of the EW Scripps Co.
"Like" John Matarese on Facebook
Follow John on Twitter (@DWYM)
Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
John Matarese reports on a big holiday price drop
John Matarese has important information for anyone shipping gifts.
John Matarese has a report on beers people are turning away from
John Matarese reports on one possible downside of Smart TV's
John Matarese has a caution for anyone looking for extra holiday money
John Matarese has an alert for anyone who price matches a lot of items
John Matarese shares the latest freebies. Click here for App of the Week
John Matarese looks into whether its worth paying for deicer spray
John Matarese shows how to avoid frustration in stores and on the phone
Check out John Matarese's latest money saving smartphone apps.