Photo Video

Are there too many products on store shelves?

The downside from too much selection

a a a a
Share this story

CINCINNATI -- Back in 1975, your average supermarket carried around 9,000 products. Fast-forward almost 30 years, and that number has swelled to nearly 47,000.

But could so much selection be leading to supermarket overload?

A trip to Kroger can get overwhelming when many popular products come in more than a dozen varieties.

There are 15 types of Thomas' English muffins.

Want cereal? There are 14 kinds of Cheerios: honey nut, chocolate, multi-grain and peanut butter are just a few.

Even vanilla is no longer just plain vanilla. Breyers brand ice cream comes in half the fat, lactose-free, extra creamy or no sugar added.

And Cincinnati's Procter & Gamble announced this week a new line of Crest toothpaste featuring chocolate and vanilla flavors.

"We found 27 versions of Crest toothpaste at one store,” said Tod Marks of Consumer Reports. “The company makes more than 50. Now according to a new Consumer Reports survey, consumers tell us they like choice, but 28 percent were overwhelmed dealing with that much information."

With all this selection, Marks said it’s important to watch the prices.

For example, Kroger sells Turkey Hill ice cream for under $3, while a Turkey hill all-natural brand is more than twice the price.

Marks said companies offer so many different variations because new products are considered “the lifeblood of the supermarket.”

“When one company offers two products, and another offers ten, odds are the sale is going to go to the company that offers more," Marks said.

Not all researchers are convinced that option overload is bad.

“Variety exists for a reason,” Director of Cornell University’s Food and Brand Lab Brian Wansink said. “You need it to satisfy everyone’s tastes. New products build excitement and bring much-needed zap to categories.”

But if all this choice gives you a headache, you can head for the Advil -- but you'll have to choose among caplets, tablets, film-coated tablets or liquid-gels.

Copyright 2014 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!

More DWYM
Need MRI or CT scan? How to save hundreds
Need MRI or CT scan? How to save hundreds

John Matarese shows a great alternative to expensive hospital scans

Apps that can be dangerous for children
Apps that can be dangerous for children

Is it really a friend or is it a predator? Unless you are actively monitoring your child's smartphone and tablet apps, you are not…

Free Shred Day this Saturday
Free Shred Day this Saturday

John Matarese has details on a  major free shredding event

How to get rid of old electronics for cash
How to get rid of old electronics for cash

Do you have an old computer or an ancient cellphone sitting around your house? With Earth Day upon us, it’s the perfect time to do away…

Popular app turned out to be a fake
Popular app turned out to be a fake

John Matarese warns why trusting apps just because they are popular is not a great idea

Swifty gas station closings mean end of an era
Swifty gas station closings mean end of an era

John Matarese reports on the end of full-service gasoline.

App of the Week
App of the Week

Check out John Matarese's latest money saving smartphone apps.

The olive oil you buy may be a ripoff
The olive oil you buy may be a ripoff

John Matarese has a caution about some supermarket olive oil

Magazines now ask you to renew constantly
Magazines now ask you to renew constantly

John Matarese has a caution for magazine subscribers

Best places to find free public Wi-Fi
Best places to find free public Wi-Fi

John Matarese lists the best places for finding free public Wi-Fi and a caution before you use the service.