CINCINNATI - Get ready for another designer frenzy at Target stores in the next few days.
The discount chain is rolling out more and more designer lines for one simple reason: They create a buzz, and bring women into the store.
First it was designer Michael Graves. Then came last year's Misssoni craziness, where the design house's zigzag fashions sold out in hours.
And now it's Jason Wu.
Hoping to repeat the magic
Target is hoping to repeat the magic of last fall, when its Missoni line broke sales records.
This time, Jason Wu, famous for designing Michelle Obama's gown that she wore to the inaugural ball in 2009, will be setting up shop.
Wu's runway dresses cost $1,000 or more. But Target is rolling out an affordable 53-piece Wu collection in its stores and online on Sunday Feb. 5th. Among the designs arriving:
-Jason Wu dresses, skirts, scarves, and handbags.
-Pieces will be priced at $60 or below.
The new designs will be available until only March 6, 2012, or when they sell out.
Judging by what happened last year, you can expect some of the hottest dresses to sell out in hours, and then be offered on sale on eBay for much more than the original price.
Your best bet to guarantee getting a cool dress? I'd plan on being there when the doors open or get online first thing in the morning.
That way you don't waste your money.
Don't Waste Your Money is a registered trademark of the EW Scripps Co.
"Like" John on Facebook
Follow John on Twitter