Starbucks $450 steel gift card: Coffee shop to begin selling super premium card

a a a a
Share this story

Move over gift cards. Starbucks is offering its first "super premium" gift card.

USA Today reports the coffee giant is releasing the Starbucks Metal Card, which costs $450.

It's loaded with $400.

Starbucks says it costs another $50 to make the card, which is made of steel instead of plastic.

That's right, steel!

It will only make 5,000 of the cards, sold through Gilt.com .

Starbucks members can start buying it Thursday. Everyone else, Friday.

Not everyone's a fan of the concept.

One cultural anthropologist tells USA Today it's a card for the "1 percent," and it's all about status.

Copyright CNN

Print this article

Comments

Hmm... It looks like you’re not a WCPO Insider. or Subscribe now to contribute!